Four Workflow Examples
Do you want to re-purpose videos for your Content Marketing, but aren’t sure how to implement that strategy in your organization?
To get your creative juices flowing, here are four workflow examples modeling how to turn your video into a blog post – a readable, shareable, searchable blog post.
The workflow examples provided will move from the simplest to the most complex organizational structures.
Workflow Example 1: For the DIY Content Originator and Marketer
This example shows the basic activities required to publish a multi-media blog post. Each workflow example will include these tasks.
Often, a small ministry (or business) may have only one or two people on the admin/marketing/tech team. It’s not unusual for one pastor to teach while the other records video on a cell phone.
Or, you may be the entire team: content originator, marketing department, and AV Department.
Don’t worry. You can still publish quality content for your audience.
To reduce time and effort, I strongly advise using a transcription service to convert your video file into a text file. I recently learned about a service called Trint which has some really powerful features. (Thank you, Susan W. for telling me about it.) I plan to review this service in the future, so stay tuned.
There are other transcription services available, too.
Find one that fits your budget and turnaround requirements. It’s okay to test a few to evaluate which one best meets your needs.
Workflow Example 2: For a small team with a ‘hands-on’ Content Originator
This workflow might be suitable for a small team of one or two people, but one of them has skills – video editing skills, that is.
This could work well for any team where the content creator wants to maintain control over the blog post content.
If you have the ability, video editing can help your video stand out from the crowd. Editing before transcription is optimal – cut out your um and ahs when possible. Edit to create a polished intro and ending for your video.
Two important steps can increase the number of video views on social media OR on your website:
- Prepare short video clips that can be used in video ads, but also on social media posts or a teaser on your webpage.
- Add captions to your video clips. Many people watch videos with the sound turned off. If you have captions, they can still ‘hear’ your message.
Either of these practices will be beneficial by itself. The two together are golden.
Workflow Example 3: For a team where the Content Originator has final authority on content
A team of any size could use this workflow. The primary skill sets of the team are writing, marketing, graphics, and AV awesomeness. The key attribute for this workflow is a content creator who desires to maintain final approval on the end product.
This could happen when a new writer is brought on board, or when the team is just starting to get a new process established.
Or it might be appropriate when the subject matter is very complex and the content originator wants to be sure that his material is represented accurately.
Ideally, for your team to thrive – and if your organization is large enough – you’ll transition to the final workflow model.
Workflow Example 4: Highly skilled team with complete trust of Content Originator
This could work for a small team of three people. It could also work in an organization with dozens of people in the Marketing and AV Departments.
The key distinction here is that the Content Originator delegates complete authority to his team members.
This is the ideal workflow because – as taught in Dean Radtke’s Maximum CEO – this workflow allows the Leader to lead because there is a system in place for his team to take care of the details.
What can you do today?
- Download a printable PDF of the ‘Four Workflow Examples of How to Re-purpose Your Video into a Blog Post’ by clicking below:
- Print multiple copies of the PDF and mark them up to customize a workflow for your team. Talk with your team to discover the best solution for you.
- Start researching transcription services. Find one that works for you.
- Share this post via email or social media. Thanks in advance! 🙂
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- Do you have any comments or questions? Submit them in the comment section below. I would love to hear from you!
And finally – you are blessed to be a blessing! You can further the Kingdom by reaching people online – Stay tuned and we’ll show you how!